While content is still King, images have to be considered as the heir to the throne. A decline in audience attention span has led marketers to increasingly utilize images, videos and other rich media to portray their message in a more captivating way. With so many outlets available, here is a guide to using more visuals in your content.
The design and flow of a website has always mattered to marketers, but what about visuals? High-quality images and videos are instantly noticed by visitors and are associated with a company’s personality and trust. Apart from aesthetics, images can also be used to drive SEO. By implementing images within your website, your page and corresponding image are individually indexed by search engines. Further, giving your image a keyword rich title will produce a higher search engine ranking.
Tapping into your audience’s love of entertainment, video is an engaging medium to get a message across. Videos are an effective tool for engaging your audience – just be sure to keep it short and to the point. By encouraging users to stay on a website longer, videos can increase site stickiness. Make sure to upload videos onto a video sharing website before putting them on your website in order to increase search rankings. This will allow videos to get indexed and you’ll also reap SEO benefits. Be fun: you’re probably not CNN so make your videos enjoyable!
It is no longer the norm to have a blog that is one long stream of text-based articles. Posts with accompanying photos receive 94% more views than posts without images. If there is a specific image that goes along with the topic you are writing about, feature that photo at the beginning or middle of the article. This placement will engage readers and act as a visual hook to entice further reading.
Infographics are a great way to deliver statistics and important information in an engaging format. You can use an infographic to depict the same information you would in a blog post or use it as a viral tool to present trends in your industry in order to create brand awareness. With its versatility, infographics can be published over many platforms and reach a large audience.
Since its acquisition of Instagram and the introduction of timeline, Facebook has become more focused on emphasizing and sharing images. Facebook users say that they are twice as likely to interact with an image-led post than they are with a static link. For businesses, leveraging social media is valuable because it opens up a dialogue with existing and potential customers, and images provide them with the ability to organically spread your content. Similarly, curating content through social networks such as Pinterest allows “influencers” to share your content, as well as images associated with your brand. This awareness will engage your audience and boost your reputation. Remember: make all of your images shareable by adding social sharing buttons.
Visually-enhanced content is becoming a necessity for any content marketing strategy. By engaging users with video and images, they are likely to spend more time interacting with your material while also having a lasting memory of the content that was presented to them. Images create a new opportunity for engagement so do not miss out on this approach to communicate with customers and improve your content.