Twitter has become a place for opinions, blogs, websites and daily thoughts to be shared around the world. Marketers can use Twitter as a great tool for content curation as it simplifies the ability to keep up with industry news. However, any Twitter fanatic knows how overwhelming and repetitive a loaded newsfeed can be. Have no fear — we’ve put together a list of influential Twitter handles to follow for all the tips and news that marketers need to know:
Gini Dietrich is the CEO of integrated marketing communication firm, Arment Dietrich, founder of a PR/Marketing professional development website, Spin Sucks Pro, and co-author of Marketing In The Round. Her Twitter feed is full of best practices and valuable information aimed at marketers. Curating from her own site as well as from other well known blogs, Gini takes the time to engage in conversations about branding, social media obstacles, and the odd food-inspired inquiry. As such a personable tweeter, Gini can be used as a resource as well as an online consultant.
Liz Heron is the head of social media at the Wall Street Journal and is definitely a social media pro. Sharing the latest news in social media and digital trends, Heron keeps her followers up to date with frequent updates and real-time information. But she’s not just all business — she also posts relevant memes and personal thoughts that are lighthearted and humorous.
An avid Huffington Post contributor and Global Marketing Manager at Havas Media, Quek seeks out and broadcasts some of the best examples of branding, marketing and social media. Focusing on strategy development and campaigns, Queks feed will help marketers discover and become more informed about the multiple outlets of social marketing.
Lee Odden’s Twitter is a curated library for every online marketer. The CEO of TopRank and author of OptimizeBook.com, Odden’s feed focuses on his most practiced platforms of marketing, content marketing, SEO and social media. By engaging in relevant conversations as well as providing tailored advice, articles and best practices, Odden is a true thought leader in the online marketing industry.
Despite being the head of Social Media for the Ford Motor Company, Scott Monty is far from biased. Through Twitter, he provides the latest news and best practices on social media, marketing and public relations. Monty’s humour shines through to make this feed engaging and interesting.