Part of what makes Twitter great is that it helps users filter the overwhelmingly massive amount of information that exists on the Internet. By imposing a 140 character limit, Twitter forces a user to get to his or her point quickly and effectively. But don’t let a tweet’s short length fool you: composing a good tweet can be deceptively hard, especially for those new to the social network.
If you’ve been staring at the empty tweet box for 20 minutes with no clue how to compose your message, don’t worry: we’ve all been there! A useful exercise to help get the creative juices flowing is to not think in terms of composing the Perfect Tweet but, instead, try writing a whole list of different tweets to choose from. For today’s blog I am going to walk our readers through this process, showing how it is possible to deliver the same message in many different ways.
For this example I need to communicate the following message: Uberflip is a service that allows content producers to create interactive page flip publications. It is also important to get readers to click on a link in order to learn more about our unique page turn experience. Here is a list of some different ways I could go about doing so.
The Mystery Tweet
Tweet: What makes Uberflip such a unique digital publishing solution? Click here to find out: http://bit.ly/RXEkQc
Why? The user must click on the link in order to know the answer to the question posed in the tweet, thus increasing the chances of the link being followed.
The Shout Out
Tweet: So many great examples of our pdf flipbook software! http://bit.ly/RXEkQc @PowerBlockTV @gAdventures @microsofttag
Why? A mention grabs the attention of a targeted Twitter user and a retweet (if he or she is so inclined) will extend your tweet’s reach to the retweeter’s followers.
The Retweet Request
Tweet: RT if you’re tired of boring PDFs and would prefer an interactive PDF flipbook! http://bit.ly/RXEkQc
Why? Some studies show that asking for retweets can significantly increase the chance of your tweet being shared. To quote Gandhi, “If you don’t ask, you don’t get.”
(NOTE: Leave enough room in your tweet to include a user’s Twitter handle when retweeting – ideally 15 characters minimum)
Tweet: Try our flipbook maker to make your PDFs come to life! http://bit.ly/RXEkQc #DigitalPublishing #ContentMarketing
Why? Hashtags are great at filtering relevant tweets. Contributing to a trending hashtag can increase your exposure to more targeted users.
In the end, the best way to learn the nuances of Twitter is to just start tweeting. A close look at your analytics through tools like Hootsuite and Buffer will help you refine your process by telling you what tweets are gaining traction.
Got any other tips for effective tweeting? Let us know in the comments below or on Twitter @Uberflip!