2012 has been quite the year for tech. The tablet market has shown significant growth, a new Windows operating system that blurs the line between tablets and computers has been released, and the next generation of gaming consoles have been introduced with the Wii U. But these are not the only things to have undergone changes. In fact, our very own page turn software has had significant enhancements over the past year. And so, without further ado, we would like to present the top 5 features launched by Uberflip in 2012.
Rebranding to Uberflip
At the start of 2012, Uberflip looked quite different…In fact, at that point the company was named Mygazines. As CEO Yoav Schwartz told Techvibes, “We chose the name Uberflip because we offer the best solution to help any company offer a flip book experience to their audience. We’ve become a popular solution not only for traditional media publishing content like magazines, but also any business looking to convert training materials, catalogs, flyers, reports, whitepapers, and other types of documents.”
Our March rebranding also featured a more streamlined pricing structure, including our popular 14-day free trial and $29.95 starter pack. This was all part of an effort to put our versatile platform into the hands of as many customers as possible.
Since our publishing software is web-based, it was essential for us to incorporate social sharing into the Uberflip experience. This last year saw the introduction of social media widgets that allow readers to share publications directly to their many social networks including Facebook, Twitter, Pinterest and LinkedIn. Despite these many social networks, email still remains a powerful tool for sharing content. This is why we also made our email campaign management services even better with the ability to track read emails.
One of the biggest growth patterns of 2012 was the rise of cloud computing, with consumers choosing to host their ever-growing amount of data online rather than locally on their devices. Since one of Uberflip’s goals is to make the reading experience seamless across all devices, it was a natural decision to incorporate cloud services that simplify multi-device usage. As of October 2012, users are now able to upload their content on Box, Google Drive and Dropbox from within Uberflip and integrate it into their publications.
As mentioned, part of the reason for our rebranding was an acknowledgement that our customers were using our software for many types of publications other than magazines. This is why we made it possible to navigate through documents by ‘flipping’ or sliding pages. We also enabled publishers to include multi-colored tabs on the sides of their documents for additional navigation options.
As great as publications look on Uberflip, readers do not get a sense of this until they actually open a document and start reading. We solved this problem with Mini-Flipbook 3.0, a dynamic widget that users can embed on their websites. The widget displays a smaller version of a publication and automatically flips through it, increasing its appeal and thus improving the chances of it being opened. The widget also has Facebook and Twitter sharing options at the bottom which allows readers to easily share publications.
With so many great features introduced in 2012, we are excited to roll out what we’ve been working on for 2013! Can you guess what we’ve got in store? Let us know in the comments below or on Twitter @Uberflip!