Stantec is a top-tier global design and delivery firm providing professional consulting services. They are a group of designers, engineers, scientists, and project managers, innovating at the intersection of community, creativity, and client relationships, all working together to advance the quality of life in communities across the globe.
Trying to Turn Their Website Into a Business Development Tool
After updating their marketing vision, Stantec set out to create a new inbound marketing strategy, focused on enhancing their digital presence to drive leads and connect and engage with prospects and clients, establishing their place as a thought leader for their target markets.
The ability to customize the look and feel of tiles, article templates, and hub layouts to complement our main site was the deciding factor. Not to mention the cost savings compared to building something from scratch.
Putting Uberflip at the Heart of Their Digital Strategy
The ability to centralize all of their content in one hub drew Stantec to Uberflip. They migrated several hundred blog posts, added tags, and organized them by persona, location, and product. Uberflip’s Smart Filters allowed them to easily automate the process of including the same pieces of content in multiple streams. Form CTAs were used to gate content assets to capture leads to allow for a frictionless experience.
Generating the First-Ever Leads From Their Website
Stantec saw their total item page views triple in their new content hub. Their form CTAs generated over 200 new leads. Their sales team also adopted Uberflip into their strategies, creating targeted sales streams for their accounts, allowing them to connect with their customers on a personal level to boost response rates and meetings booked.
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