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Forrester consulting study: Content experience platforms offer a B2B-specific approach to personalization.
In this study, Forrester Consulting evaluated the presence and use of content experience platforms (CEPs) and their ability to meet the expectations of increasingly digitally-driven B2B buyers.
The in-depth survey of 313 marketing, sales, and CX decision makers explores the value and results of putting a content experience platform to work.
Meeting buyer expectations
Closing the experience disconnect
Impacting Customer Experience
Read the study to learn:
*This commissioned study was conducted by Forrester Consulting on behalf of Uberflip.