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Forrester consulting study: Content experience platforms offer a B2B-specific approach to personalization.
In this study, Forrester Consulting evaluated the presence and use of content experience platforms (CEPs) and their ability to meet the expectations of increasingly digitally-driven B2B buyers.
The in-depth survey of 313 marketing, sales, and CX decision makers explores the value and results of putting a content experience platform to work.
Meeting buyer expectations
What do digitally-savvy buyers expect when they engage with your brand? And are you meeting those expectations across the full customer journey?
Closing the experience disconnect
When it comes to identifying, attracting, and engaging buyers, marketers and customer-facing teams are falling short on engagement. What’s getting in the way?
Impacting Customer Experience
Adopting a content experience platform to turn passive reading material into a self-directed experience shows several interesting benefits. Discover what they are.
Read the study to learn:
How the pandemic has changed buyer behavior and the need to scale personalization
How content experience is not only critical for ABM strategies but can also impact value for existing customers
Forrester’s 3 important recommendations to maximize the value and results of implementing a content experience platform
*This commissioned study was conducted by Forrester Consulting on behalf of Uberflip.
69%of survey responders agree that buyers who control their buying journey prefer the vendor who enables this experience.
Get the insights on how content experience impacts the buyer’s journey Download study