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There’s a ton of how-to content out there on building nurture programs, but what I care about is creating something magical for my prospects and customers. Something that sparks relationships and conversations, one that’s out-of-the-box and immersive, and has them wanting more. I don’t want to just force more emails down their inbox black hole.
Tiffanie LewisDirector of Marketing Programs, DemandGen
By now, most marketers know the basics of creating an effective nurture program. But that's what makes it so hard to stand out! To get and keep your nurture programs working effectively, you need to test, try new things, and continue to surprise and delight your audience.