The Experience Disconnect: B2B Marketing Report

UBERFLIP GUIDE
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Personalization

Do you customize your marketing messaging by customer name and company, or by problem your buyers are trying to solve? You may be missing a major personalization opportunity.
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Content types

There are certain types of content buyers reported they find most useful when assessing vendors—and others they could do without. Ensure you’re focused on the right ones.
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What buyers need to engage

Your content should be packaged in a way that makes it easy for buyers to find what they’re looking for. Are you serving your buyers the experience they crave?

There’s a disconnect in your marketing efforts

Understand why most marketers’ approach to personalization is missing the mark (and what your buyers want instead)
Learn which types of content marketers are over-prioritizing
Uncover the one key thing most marketers are underestimating when it comes to increasing buyer engagement

85%

of buyers are taking to internet searches to find useful, educational information that doesn’t come with a sales pitch. Are you making the most of your buyers’ attention?
Start giving your buyers what they expect in 2021 and beyond Download Report
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