Discover eight of the best strategies and tactics marketers are actually employing in 2020.
The marketers we surveyed are betting big that the strategies listed in our annual trends report will help them achieve their goals in the year ahead.
No more guesswork. No more shots in the dark. Marketers are laser-focused on using intelligence, insights, predictive analytics, and every data set at their disposal to generate results.
Relevant, Timely, Contextual Personalization
Marketers are over the “first name” or “company name” style of personalization because it lacks a real understanding of people and their needs. The best way to personalize is by understanding your buyer and addressing their needs.
Marketing To and Through the Customer
Word-of-mouth marketing isn’t just a happy byproduct of a good relationship with your customers. Marketing through your customers can be a strategic deliberate practice and one that marketers will be leveraging more and more.
87% of B2B marketers say account-based marketing delivers a higher ROI than other marketing activities.
On top of that, companies using ABM generate 200% more for their marketing efforts than those who don’t. This report digs into how today’s smartest marketers are prioritizing account-based everything.