Aligning your content strategy to the buyer’s journey
As marketers, we all understand that great content drives business results. But we often make the mistake of thinking a great content marketing strategy means a jam-packed content calendar, and that more content will lead to better business outcomes. In reality, the opposite may be true.
Great content marketing is about providing an outstanding experience to your audience, being relevant to what they need, and timely in your delivery. It requires you to understand your audience and what they’re looking for at each stage of the buyer journey, and ensure you have the right content to meet their needs. But that’s not always as easy as it sounds. Well, we’re here to help.
Join this webinar presented by Matthew Desrosiers, Director of Content Marketing at Uberflip, as he guides you through:
- How to focus your content strategy on the needs of your audience
- Getting started with implementing a content audit
- Best practices for finding, delivering, and tracking the performance of your content