Webinar Summary

Between the need to launch and scale your ABM programs to managing your current demand generation efforts, it’s easy to feel overwhelmed and drop the ball on one or the other.

Besides, we’ve only got a couple of hours a day to get it done. But, it is possible.

Meeting aggressive revenue goals is not for the faint of heart. That’s why marketing leaders are trying to strike that beautiful balance between their account-based marketing and demand generation plans for FY 2019.

How do these two executives make both strategies work in tandem and create harmony in their marketing department?


Brandi Smith VP, Demand Generation Marketing at Uberflip
Charm Bianchini Head of Global Demand at Engagio


Your customers live in a world of Spotify and Netflix. And as such, they’ve come to expect personalized experiences. The expectation of personalized content experiences has been set. B2B marketers need to adapt to buyer expectations.

Land & expand high-value accounts at scale. Engagio helps B2B marketers doing Account Based Marketing create & measure engagement all in one tool.