Webinar Summary

Today’s new marketing standard revolves around the buying experience. And it’s an experience that’s facilitated by content.

As the differences from one organization to another continue to grow narrower, the experience of the buyer is growing more pivotal. And as buyers grow increasingly overwhelmed with the proliferation of marketing channels, content formats, and competition, the onus is on marketing to enable them with the content they need to make better, smarter decisions faster.

Join Randy Frisch, CMO of Uberflip, and Matt Heinz, President of Heinz Marketing, as they discuss how today’s most successful marketing programs utilize content to accelerate the buyer’s journey. You’ll hear key insights on:

– How to effectively personalize your marketing efforts to drive conversion
– How to utilize content cross-functionally to support the entire buyer’s journey
– The most common pitfalls that challenge the success of personalized content experiences
– How to get the most out of your marketing program today

Marketing success isn’t simply about capturing the attention of the buyer—it’s about what happens next. Register now.


Randy Frisch headshot Randy Frisch CMO & Co-founder, Uberflip
Matt Heinz headshot Matt Heinz President, Heinz Marketing


Your customers live in a world of Spotify and Netflix. And as such, they’ve come to expect personalized experiences. The expectation of personalized content experiences has been set. B2B marketers need to adapt to buyer expectations.

Heinz Marketing is a B2B marketing and sales acceleration firm that delivers measurable revenue results. Every strategy, tactic, and action has a specific, measured purpose. Instead of focusing on the activities, we focus on the outcomes. What really matters is sales pipeline, closing business, and accelerating revenue. For more information, visit www.heinzmarketing.com.