October 5, 2022 12:00 pm ET | 9:00 am PT

A content audit is like cleaning out your garage. We don’t like it, but when done well, it’s an investment into long term infrastructure and ease of finding what you need.

In this webinar we will cover in detail how we audited our own 9,000 pieces of content – our trials and tribulations, wins, and shortcuts – and most importantly, our lessons learned, to help you get to the benefits of your content audit faster!

Join this webinar presented by Benjamin Hoehn, VP of Marketing at Uberflip and guest speakers Jodi Lebow, Dan Lowden & Allison Hansen for a roundtable discussion, as they guide you through the essentials:

  • Scalability: How performing a content audit helps scale your B2B marketing strategies faster, easier and with less waste.
  • Closing the gaps: How a content audit will help identify what’s working, what isn’t, and what is missing from your hub.
  • Supporting your content experience framework: How having a well-organized hub will allow your content to be far more discoverable, give you a clear view of what you have and what you need, while giving you the agility needed to quickly create new experiences.

Speakers:

Benjamin Hoehn headshot Benjamin Hoehn VP of Marketing, Uberflip
Jodi Lebow headshot Jodi Lebow Director of Marketing, Hexagon
Dan Lowden headshot Dan Lowden CMO, Human Security
Allison Hansen headshot Allison Hansen Content Experience Designer, Foundant Technologies

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