Webinar Summary

This year, marketers will be more data-focused than ever and will be using insights and analytics to inform who their customer is, who they should target, what campaigns have worked in the past, where the problem areas are in the funnel, and what they should do next. Marketers will also be looking to consolidate data from marketing, sales, customer team under one roof and have a central source of truth that’s both accessible and actionable.

Join Fern Hernandez, Senior Marketing Operations Manager at Uberflip, Nirosha Methananda, VP of Marketing at Bombora, and Eric Hollebone, Chief Marketing Technologist, VP Marketing at DemandLab, as they discuss how today’s most successful marketing programs utilize insight-driven marketing to engage and accelerate the buyer’s journey.

During this session you’ll learn:

  • How to effectively leverage and operationalize data to personalize your marketing efforts.
  • How to successfully evaluate and track revenue attribution to campaigns.


Fern Fern Hernandez Senior Manager, Marketing Operations, Uberflip
Nirosha Methananda VP of Marketing, Bombora
Eric Hollebone Chief Marketing Technologist, VP Marketing, DemandLab


Your customers live in a world of Spotify and Netflix. And as such, they’ve come to expect personalized experiences. The expectation of personalized content experiences has been set. B2B marketers need to adapt to buyer expectations.

Bombora is the leading provider of Intent data for B2B marketers. Bombora’s data aligns marketing and sales teams, enabling them to base their actions on the knowledge of what companies are in market for which products. To learn more about Bombora, visit bombora.com.

DemandLab is a technology-focused marketing consultancy that accelerates revenue for its clients through customized strategic solutions. For more information visit demandlab.com