Sales and marketing are on the same team now more than ever before with a huge focus on sales enablement, sales content, ABM. Some companies have even moved to a revenue operations model, and aligned marketing and sales KPIs. Marketing is looking at the full funnel and all conversion rates so sales and marketing alignment is a top priority. What remains constant is the need for better communication.
Join Rachel Bosley, Growth Marketing Manager at Uberflip, David Lewis, CEO at DemandGen and Brandon Redlinger, Director of Growth at Engagio as they discuss how today’s most successful marketing programs are truly aligning sales and marketing to engage and accelerate the buyer’s journey.
Your customers live in a world of Spotify and Netflix. And as such, they’ve come to expect personalized experiences. The expectation of personalized content experiences has been set. B2B marketers need to adapt to buyer expectations.
Engagio’s B2B Marketing Engagement Software helps companies combine the best of account-based marketing and lead-based marketing and empower their marketers and sellers to work as a team. To learn more visit www.engagio.com
DemandGen helps modern marketing organizations drive revenue by applying the best strategies and systems for demand creation, demand management, and demand expansion. DemandGen guides and empowers clients along every step of their digital transformation journey, working side-by-side with their teams to help them take advantage of best-available marketing and sales technologies. For more information, visit www.demandgen.com