Analyst Insights: Marketers, You Have A Buyer Engagement Gap

November 9, 2021 1:30 pm ET | 10:30 am PT

A new study by Forrester Consulting commissioned by Uberflip finds marketers are not investing enough in their weakest area: engaging customers.

So what should they do about it?

Randy Frisch and guest speaker Laura Ramos will explore the study results and discuss how to address the engagement gap to accelerate the buyer’s journey. 

Hear our experts discuss the process of meeting today’s buyer expectations, reveal what’s getting in the way of achieving a connected experience, and the impact on customer experience as a whole.

 

Join Laura and Randy to learn:

  • How the pandemic has changed buyer behavior and the need to scale personalization
  • How content experience is not only critical for ABM and demand generation strategies but how it can also impact value for existing customers
  • Forrester’s 3 important recommendations to maximize the value and results of implementing a content experience platform

Speakers:

Laura Ramos headshot Laura Ramos Vice President, Principal Analyst, Forrester
Randy Frisch headshot Randy Frisch President & CMO, Uberflip

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