Webinar: October 14, 2020 - 1pm ET | 10am PT

With companies looking to stabilize in the current economic environment, the focus on customer engagement intensifies. Historically a responsibility for the CX team, marketers should also play a significant supporting role to help drive retention, upsell and expansion.

With marketing teams so focused on driving new pipeline, they must start thinking about how to apply those same strategies post sale, with an understanding of the customer buyer journey, content interests, channel preferences, and KPIs.

Join guest speaker Laura Ramos from Forrester, Elissa Fink and Randy Frisch from Uberflip as they unpack:

  • Why customer engagement is the foundation to 2021 success
  • How to leverage the same demand strategies to deliver value that makes customer more loyal and profitable
  • What value marketers can provide outside of product and CX

About Forrester

Forrester is a leading research and advisory firm that provides proprietary research, data and analytics, custom consulting, exclusive peer groups, certifications, and events.

Speakers

Photo of Elissa Fink Elissa Fink Board member, Uberflip
Photo of Randy Frisch Randy Frisch CMO, Uberflip
Photo of Laura Ramos Laura Ramos VP, Principal Analyst, Forrester Guest speaker

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Your customers live in a world of Spotify and Netflix. And as such, they’ve come to expect personalized experiences. The expectation of personalized content experiences has been set. B2B marketers need to adapt to buyer expectations.