Workshop: Building Great Content Experiences to Fuel Demand & ABM Campaigns
Today’s B2B buyers want a great content experience that’s personalized to the problems they’re trying to solve. But that means something different for each one, and it’s not easy, or often scalable, to meet those expectations.
In this interactive workshop, we’re going to help you get started with building your own content experiences that are sure to impress your buyers. We’ll work together as a group to understand the different elements that make up a great content experience, then put it all together into a framework you can take back to your team to fuel your demand and ABM programs.
Join this workshop hosted by Uberflip’s Beth Wanner, Senior Director, Product Marketing & Brand Strategy, and Matthew Desrosiers, Director, Content Marketing, to start building your very own content experiences.
In this workshop, you will:
- Learn the elements of a great content experience
- Understand how to leverage content experiences to accelerate the buyer’s journey
- Get started by building your very own content experience outline