Today’s B2B buyers want a great content experience that’s personalized to the problems they’re trying to solve. But that means something different for each one, and it’s not easy, or often scalable, to meet those expectations.
In this collaborative workshop, we’re all coming off of ‘mute’ to share our ideas as a group that will help each of us build great content experiences that are sure to impress our buyers. We’ll talk about the challenges we’re all facing with building, organizing and personalizing content, and explore solutions together that will fuel our ABM and demand programs towards success.
If you’re down to participate in a great discussion around content experiences, join this workshop hosted by Uberflip’s Matthew Desrosiers, Director, Content Marketing, and Erin Kann, Content & Community Manager. We can’t wait to see you there!
In this workshop, you will:
- Learn the elements of a great content experience
- Understand how to leverage content experiences to accelerate the buyer’s journey
- Network with your peers in a collaborative, solutions-driven event