What people are saying about
F#ck Content Marketing: Focus on Content Experience

“Every demand-generation-focused marketer should read and share this book with their team to unleash future growth and a sustainable revenue path.”
Meagan Eisenberg
Meagan Eisenberg CMO, MongoDB
“As a CMO, this book flips the thinking around content and views it through a strategic lens that guides buyers through a journey. My team is now fully bought into content experience.”
Ryan Bonnici
Ryan Bonnici CMO, G2 Crowd
“Randy Frisch makes the idea of a content experience actionable and accessible. Thank G-d.”
Ann Handley
Ann Handley Chief Content Officer, MarketingProfs
“The framework in Randy’s book is the shortcut for marketers looking to scale and catch the next wave in marketing.”
David Cancel
David Cancel CEO & Founder, Drift

About the Author

Randy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and truly put their customers first by focusing on the experience.

Randy Frisch

F#ck Content Marketing: Focus on Content Experience
isn't a book for content marketers

Randy Frisch will push you to rethink how you approach content for complex buyer journeys. The current mindset is all about volume—the more content created, the better. But the reality is, almost 70 percent of content created within an organization is never used, and there’s little point investing in content marketing if you’re not leveraging the assets you create.

In this book, Frisch unpacks the Content Experience Framework, arming your organization to deliver personalized experiences that leverage your content to engage your audiences at scale— as well as identify and ramp up the key players in your organization who need to own this process.

Great F#cking Move! Whet Your Appetite With This Excerpt.

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Download the excerpt now to get a sneak peek at why Randy believes content marketing is broken, and what he proposes we do to fix it.