Content Experience: The Uberflip Story

Empowering Marketers to Create Remarkable Experiences

Uberflip is the world’s #1 Content Experience Platform (CEP). With tools to aggregate all your marketing content, we empower B2B marketing and sales teams to create personalized content experiences to engage accounts, nurture prospects, and convert leads, without the help of IT. It’s our mission to put control back in the hands of marketing teams to deliver high-converting experiences, that put the customer front and center.


Our Story

Starting with Flipbooks

It all started with a desire to create better experiences. In 2012, Uberflip was founded by Yoav Schwartz (CEO) and Randy Frisch (President & CMO). Schwartz and Frisch wanted to improve the experience of static PDFs for both marketers and end-users, so they launched with Flipbooks, an interactive PDF-maker.

From Flipbooks to Content Experiences

Driven by the vision to empower marketers to create better experiences for their customers, they launched the world’s first Content Experience Platform. What started as a Content Hub or resource-library builder has become an end-to-end platform for creating content experiences for ABM, lead generation, sales enablement, and content marketing to meet the needs of today’s modern marketer.

Content Experiences and Beyond

In 2016, the company took on $3 million from SaaS Capital to continue to build out its suite of products and fuel its rapid growth. Just two years later, Uberflip received $32 million in funding from growth equity firm Updata Partners. Today, the company employs more than 110 Uberflippers and has collected a bevy of accolades including being named to the Deloitte Fast 500 in 2017 and Canada’s Top 100 small and medium employers in 2018, all of which is housed in its new 30,000 sq. ft. office in downtown Toronto.



Our Values

Our Executive Team

Yoav Schwartz
CEO / Co-Founder

Randy Frisch
CMO / Co-Founder

Colin Coller
VP of Engineering

Samiksha Khanna
VP of Finance & Operations

Rory Hochman
VP of Customer Success

Lisa Chang
Director of People & Culture

Early Investors

Jay Baer
Convince & Convert

Ann Handley
Marketing Profs

Gokul Rajaram
Square, Facebook, Google

Chris Albinson
Founder Circle Capital, Panorama Capital

Jonathan Lister
VP Sales, Marketing Solutions, LinkedIn

Tom Predovic
Oracle, NexJ System

Seth Lieberman

Lars Leckie
HWVP, C100

Our Board

Yoav Schwartz
CEO / Co-Founder, Uberflip

Randy Frisch
CMO / Co-Founder, Uberflip

Arun Singh
Senior Associate, Updata Partners

Jon Seeber
General Partner, Updata Partners

Want to be in the next chapter of our story?