Our Team’s Approach to GDPR
Refining Internal Processes
Clarifying Data Usage
Making Compliance Straightforward
How Our Platform Is Changing to Become GDPR Compliant
As a company that touches personal data, we see GDPR as an opportunity to better personalize your marketing. We’ve built the following features to make compliance more natural to your user flows.
- Conditional CTA fields
With this feature, audiences can self-identify as being an EU citizen. Uberflip users can better organize their database.
- A templated privacy page
This feature gives Uberflip customers the ability to add a privacy page to their hub that includes custom consent groups to clarify data usage.
- More customization for the privacy page and terms of service
Your lawyer will tell you what your company needs to do and say on these key pages. We give you the tools to do it.
- Easy to deploy privacy banner
This feature enables Uberflip customers to display a privacy banner at the bottom of a Content Hub to accept consent and link visitors to a privacy page.
The GDPR Backstory
GDPR changes how companies can and will interact with personal data. In the EU and many other parts of the world, data is owned by the subject—the person who chooses to share that data. It protects information as a fundamental human right that an individual owns, controls, and licenses to businesses. GDPR enforces that the person who owns the data retains control of the data.
GDPR for Marketers at a Glance
Rules and Regulations
Increased Territorial Scope
If you are marketing to customers in the EU, you need to comply regardless of where you’re based.
If you misuse personal data, your organization can be fined up to 4% of annual revenue or €20 Million (whichever is greater).
Clear and Obvious Consent
You can’t do whatever you want with the data that you have. You need to be clear about your data usage and policies.
Fundamental Human Rights
These include the right to be forgotten, to receive the personal data concerning the individual (data portability), to privacy inherent by design, and to data protection officers.