What is Content Experience
Centralize content
Centralize all of your content—blogs, videos, guides, sales collateral, podcasts, social posts, and more—in a single location and deliver it across multiple channels. This also helps you lock down version control and ensure everyone is using only marketing-approved content.
Organize content
Audit your content and then tag it by a particular topic, persona, account, industry, or stage of the funnel so that it can be easily found, used, and shared. Define what content should be recommended by hand-selecting or using artificial intelligence and intent data.
Personalize experiences
Easily spin up collections of content that are branded, binge-worthy, and, best of all, personalized to your buyers’ interests or stage of the journey. Create experiences like campaign and ABM destinations, customer education centers, and sales destinations. Tailor messaging for any audience, select and recommend content, and include contextual CTAs to personalize the experience.
Distribute content
Map your experiences to each stage of the buyer journey and distribute content across the channels that best complement it. As your buyers click through they will be met with a personalized destination that serves up decision-enabling content that encourages self-nurturing.
Generate results
Leverage marketing automation to capture and score leads based on engagement. Analyze insights surrounding your content experiences to see what compels buyers to engage, so you can continuously optimize performance and prove ROI.
See how Uberflip empowers marketers to build campaigns that fill the funnel faster.
Why Uberflip for Content Experience?
We are the only comprehensive content experience platform built for marketers to power all your go-to-market strategies from demand generation to account-based marketing tosales enablement.
Uberflip helps marketers scale how they incorporate content into every touchpoint and remove friction from the customer journey by surfacing the right content at the right time.
