Brands that use personalization are 26% more profitable than those that don’t
The power of personalized content experiences
Your customers live in a world of Spotify and Netflix. The expectation of personalized content experiences has been set. B2B marketers need to adapt to buyer expectations. Those who do will win over customers by recognizing each individual and providing personalized experiences based on their unique interests, behaviors, and needs.
Why invest in content experience?
Unlike content marketing, content experience takes into account how people consume and interact with your content, not just the words on the page. It’s how you package content. It’s how you deliver and recommend content in more meaningful ways from first touch to the sale and beyond.
Content Experience Framework
The best way to create personalized content experiences.
The Content Experience Framework arms marketers with a scalable approach to creating personalized content experiences for any stage of the buyer journey. The framework can be applied across all B2B marketing strategies such as demand generation, account-based marketing, inbound marketing, and sales enablement.
Whether you have a content experience platform to help you do it, or you manage it with separate tools, spreadsheets, and serious hacking skills, the concepts remain the same.