Inbound Marketing

Create personalized content experiences for the entire buyer journey

Capitalize on every inbound opportunity with optimized content experiences that remove dead ends, decrease bounce rates, and increase lead conversion by 7x.

Facebook ad with gated ebook titled A Guide to Scaling your Financial Offering.

A platform designed to drive growth with content

Regain control of your content across all marketing channels

Break down silos by bringing all your content together in one central location to enable teams with the most up-to-date assets for campaigns, outreach, and customer calls. By centralizing and organizing your content in Uberflip, you can quickly spin up content destinations with little effort and minimal resources.

Create a resource center that adapts to your buyers

Organize your content into a resource center personalized to your buyer personas, target accounts, or industry verticals, so that no matter the inbound point of entry, your visitors will always be on the right journey. Personalize the buying experience from every channel on the fly with AI-powered content recommendations that respond to each prospect’s behaviors and preferences.

Transform your web traffic into pipeline

With Uberflip, you can turn any piece of content into a gated asset—say goodbye to dead-end landing pages. Integrate your MAP to collect lead information and drop prospects into the right campaigns. Compel buyers to continue taking action with eye-catching CTAs that can be placed alongside content to direct them to their next experience.

Form CTA with Hubspot, Pardot, Eloqua and Marketo logos

Truly understand content’s impact on the business

Remove friction in the buyer journey with access to analytics that give you the ability to see what content your buyers not only visit, but actually consume. Understand the content paths visitors are taking, the channels that drive the most leads, and the topics and formats with the highest engagement, so you can optimize every experience.

Uberflip Analytics screens showing top content items and top 5 sources and mediums over time.
features

How Uberflip works for inbound marketing

  • martech integrations Content integrations

    Integrate third-party content platforms such as YouTube, RSS, SlideShare, Wistia, Vidyard, Twitter, and more, to break down content silos for more control across channels.

  • content hub icon Content Hub

    Centralize all of your assets in an Uberflip Content Hub so you can organize them into contextual collections by topic, persona, location, and content type to design a resource center that aligns with your buyer’s search preferences.

    Resource center
  • Call to action Form and Link CTAs

    Encourage content consumption and turn any piece of content into a gated asset with CTAs that integrate with your MAP to collect leads inside segmented lists and trigger workflows. 

  • Uberflip AI Uberflip AI

    Create a personalized resource center for all inbound points of entry that leverages intent data and machine learning to recommend relevant content for every buyer.

    Uberflip recommendation panel with Bombora logo
  • email Site Engager

    Reduce visitor abandonment on your website with AI-powered pop-up banners that recommend content based on visitor behaviors and interests.

    Uberflip Site engager tool
  • Uberflip Analytics

    Confidently understand how buyers are engaging with your content so you can optimize experiences and make campaigns more effective.

    Uberflip analytics home dashboard

“I love the way Uberflip allows people to consume content like they consume television. Much like how no one watches one episode only to wait a week to watch the next, people don’t want to be consuming content that way. A visitor doesn’t want to download one piece of content and wait to be contacted; they want to consume as much content as they desire, and at the speed that they want.”

Joe Lloyd, VP of Global Marketing at NanoLumens

Joe Lloyd headshot.
450%
increase in lead conversion rate
64%
increase in click-through rates
3x
increase in page views by displaying their content in Site Engager
Features used:
  • Form + Link
    CTAs
  • SEO
    SEO
  • Site engager
    Site
    Engager

Your guide to converting inbound leads with personalized content experiences

Are you making your content work for you? It isn’t easy building experiences out of your content that actually convert so we put this playbook together to help you start making the most of your inbound traffic!

Increase content consumption and execute your inbound strategy with ease.

Take your inbound marketing to the next level